Laura Martinez

Head of Production

With extensive experience in BTL marketing and communication strategy, Laura has led high-impact campaigns for global brands including IFPA, Abbott, Mazda, Repsol, HP, and Sears, among many others. She specializes in developing point-of-sale activations, consumer promotions, and brand experiences that connect with audiences in meaningful ways.

Laura brings a sharp eye for detail and execution, overseeing every aspect of production in a project: budgeting, supplier coordination, logistics, and on-site team management. Her leadership ensures that every brand experience runs smoothly, on time, and on budget.